With the boom in the fashion industry and the advent of fashion photography, the scope for modeling increased. Before that, clothes were showcased on mannequins. The credit goes to French designer, Charles Frederick Worth, known as the father of Haute couture, who asked his wife, Marie Augustine Vernet to model for the clothes he designed. Modeling as an occupation began in the year 1853. The fashion industry employs the highest number of models. See all the photos from the casting call below.When people think of modeling, they usually think of runway shows or models represented in glossy fashion magazines. However, ARISE continuously pushes the envelope for African fashion by placing promising new talents on the same runway as these established icons, celebrating previous generations while placing a spotlight firmly on the new. Some of the world’s most iconic models have graced the ARISE Fashion Week runway, including Alec Wek, Grace Jones and of course, Naomi Campbell. They are constantly watching to see which new faces will be on the runway, and often this translates to big opportunities for African models in many of the world’s fashion capitals. This year it will be different.ĪRISE as a platform has always been the first to showcase new talents, many of whom have gone on to achieve remarkable success on the global stage.Įlizabeth Isiorho, whose agency BETH Models has launched the careers of international successes like Mayowa Nicholas, Davidson Obennebo and Nyagua Ruea, described ARISE Fashion Week as one of the best platforms for discovering new talents.Īll the major international modelling agencies keep up with ARISE Fashion Week religiously. Everyone talks about the designers who are allowed to showcase their talent globally through the ARISE brand, but they rarely talk about the models who are open to the same opportunities. I think overall we have more than 50 models who have never been on the ARISE Fashion Week Runway. What was even more refreshing was the number of new faces. Casting director Konye Nwabugor has witnessed firsthand how ARISE Fashion Week can propel unknown faces directly into the stratosphere. At ARISE, we aim to discover more new faces and continue to be a leader and advance the industry forward.įor most hopefuls, the opportunity a platform like ARISE Fashion Week provides can be life-changing. “Previous models discovered by ARISE have gone on to have successful careers and take part in international shows and campaigns for brands like Gucci, Dior, Dolce & Gabbana, Louis Vuitton and many, many more. The model casting this year was focused on finding great new faces who will join fashion stars from previous ARISE shows,” said Ejoh.
#New young models serial#
Models, both aspiring and established, were given the chance to audition in front of an expert panel which consisted of ARISE Fashion Week Creative Director, Desirée Ejoh, BETH Models CEO, Elizabeth Isiorho, Executive Editor of THISDAY Style, Konye Nwabogor, and serial entrepreneur, Taofick Okoya. Those selected at the audition which kicked off on Tuesday last week will feature during ‘ARISE Fashion Week & Jazz Festival’, which is scheduled for 2 nd to 4 th February 2023. As preparations for the 20th edition of ARISE Fashion Week gather steam, 600 young models competed for a position in what has been widely described as Africa’s most influential runway show.
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